People Are Motivated To Help Other People
According to the recent survey, 90% of 1300 surveyed say they write reviews to help others make better buying decisions, and more than 70% want to help companies improve the products they build and carry. Communicating the feel-good benefits of adding your voice to help others can be as effective motivators as discounts and contests.
A summary of the key findings below (US):- 79% of US consumers have used the internet to find a local business in the last 12 months
- 71% of US consumers have consulted online customer reviews of local businesses
- 55% of US consumers trust a local business more after reading positive online reviews Younger consumers are more believing of online reviews than older consumers
- 50% of US consumers are more likely to use a local business having read positive online reviews
- 67% of US consumers trust online reviews as much as personal recommendations